Featured on CCTV | The Continuous Growth of Longzhiyuan

As spring brings life and renewal, fields buzz with the sounds of planting, and the mountains grow greener, spring sowing carries the hopes and expectations for the year ahead. Coinciding with the start of the Year of the Dragon, our General Manager, blues, was interviewed in-depth by CCTV2. During the interview, Mr. Luo provided a comprehensive introduction to Longzhiyuan's development journey and shared a vision of the company’s future.

Committed to Thoughtful Action and Practice

In the interview, Mr. Luo mentioned, “Since the beginning of the year, our order volume has increased by 50% to 60%.” This significant growth in orders not only reflects the company’s steady progress but is also the result of the hard work and collaboration of everyone at Longzhiyuan. Since our founding, we have focused on strengthening our technical research capabilities, accelerating product innovation and design, continuously improving our customer service management systems, and placing great emphasis on employee training and development. Throughout this journey, the Longzhiyuan team has maintained a diligent, tireless spirit, working late into the night when necessary. Our team's daily work is characterized by a strong focus, careful research, and a hands-on, practical approach, driving us forward.

Unconventional Thinking and Continued Innovation

Over the past 18 years, Longzhiyuan has grown significantly. From launching our first sports camera in 2006 to developing our first outdoor tracking camera in 2012 and introducing our smart doorbell in 2016, each step marks a stage in our growth and transformation. In 2022, we began preparations for our IPO, a major milestone. From a small team of a few people, we have grown to a family of over 300 employees. Our products, which started with a single international customer, are now sold in over 30 countries, including North and South America, Australia, and Europe. Despite the ever-changing external environment and numerous challenges, we have remained committed to our original goals, constantly exploring new possibilities, embracing change, and innovating.

In terms of business model innovation, we’ve always aimed to be a leader in smart manufacturing globally, with a focus on professional intelligence. We stay attuned to market trends, keenly understanding customer needs, and constantly innovating in product types, design, and manufacturing. While strengthening core products like laser rangefinders and tracking cameras, we are also expanding into new areas like smart home devices meeting the diverse needs of the market.

At the same time, we place a high priority on protecting intellectual property. To date, we have successfully secured over 200 patents, including invention, utility model, and design patents. These patents not only demonstrate our strength in innovation but also provide solid legal protection for our business.

On the internal management side, we are committed to improving communication efficiency and reducing costs, fostering a workplace atmosphere where people support and help each other. We’ve built a unique corporate culture grounded in three major communities, guided by five core values, six key concepts, eight principles, and twelve success methodologies. These management principles have helped us build a highly efficient, collaborative, and progressive team, providing a solid foundation for the company’s continued development.

Long-Term Focus and Perseverance

The path to business growth is never easy. Each stage is filled with challenges and uncertainties, much like the journey undertaken by Xuanzang to obtain Buddhist scriptures, who had to face numerous trials. Fluctuations in the economy, policy changes, and market shifts all present serious challenges for companies. So, how has Longzhiyuan weathered these storms and remained strong?

As our Chairman, Mr. Yu Mengchu, said, “Longzhiyuan aspires to be a long-term player.” Short-term thinkers focus on immediate gains, often overlooking long-term risks. In contrast, long-term thinkers see reputation as a lifeline, viewing each deal as an opportunity to build trust. Longzhiyuan has chosen the path of the long-term player. Faced with various market temptations and opportunities, we stay focused on our core mission of professional intelligence, continually striving for improvement.

This long-term focus means that while we may have missed out on some surface-level opportunities, we understand that sustainable, stable growth is the real key to success. We are not distracted by short-term fluctuations but remain committed to our long-term goals.

Why is Longzhiyuan a Long-Term Player?

Internally, Longzhiyuan sees long-term development as our core mission. In terms of management, our employees actively engage in discussions and research on our management systems, processes, and standards, striving for continuous improvement. We adhere to the principle of “letting the product speak for itself,” not only focusing on practical innovation in product development but also implementing strict quality control measures to ensure every product meets the highest standards. We also place a strong emphasis on employee feedback, constantly optimizing our management practices to ensure smooth and efficient operations.

In terms of talent development, we are highly selective in recruitment and make significant efforts to nurture talent. Our recruitment standards are stricter than those of most companies, and we have established comprehensive support systems and training programs. In 2023, we awarded stock incentives to dozens of employees who made significant contributions to the company, recognizing their hard work. We believe in rewarding merit, and anyone with outstanding ability and performance can become a key member of the company.

Externally, Longzhiyuan adheres to a customer-centric philosophy. In customer service, we place the highest priority on understanding and meeting customer needs, listening carefully to their suggestions, responding quickly, and continuously improving our ability to provide integrated solutions. Over the years, we have provided high-quality services to customers in more than 30 countries, achieving a customer satisfaction rate of 98.8%.

Amid the complex opportunities and challenges of the market, we remain focused on our core strategy and resist the urge for reckless expansion, successfully avoiding many market pitfalls. For non-core business opportunities that arise, we maintain a pragmatic attitude, sticking to our investment principles to ensure the safety and stability of our main business. Even in a complicated market environment, Longzhiyuan has remained true to its core mission, persevering through challenges, and moving steadily toward a brighter future.

Over these 18 years, Longzhiyuan has continually refined its processes through exploration and boldly forged ahead. Our progress may not be the fastest, but we prioritize steady, sustainable development. By “steady,” we don’t mean conservative or closed-off. Rather, we hold ourselves to the highest standards and discipline, making responsible commitments to shareholders, employees, and customers alike. “Empowering the nation through technology, enhancing life through intelligence” is not just our mission, but the core principle we hold dear. With clear strategic positioning, a practical and innovative mindset, a solid reputation, and an outstanding, capable team, Longzhiyuan has become a benchmark in the industry.

We will continue to move forward, undeterred by challenges, with our eyes on the future, knowing that greater achievements lie ahead. The continued success of Longzhiyuan promises an even brighter tomorrow!